How an SEO Agency Can Take Your Online Business To the Next Level

If you are running an online business, it is pretty evident that you are searching for the right internet growth strategies. Taking help from an SEO agency is a great solution for this as they have significant resources and experienced professionals that help you in attaining your business goals. As an individual or company, you cannot entirely take advantages that the online platforms are offering. Its either you cannot understand the online tactics or you don’t have enough time to deliver on the results. A customized digital marketing program comes here into the picture.

Here are the reasons how picking up the right SEO Company can take your business a notch up.

Boost in sales
It is of no use when your products or services are discovered by the consumers if they are not converted into sales. Identifying your business online is essential but it is important that good content efficiently reflects your products and services to prompt people for sales.

Higher return on investment
It is important that you get good returns on the time and money you have spent on your business. Hiring a proficient SEO agency will help you optimize efficiency in various procedures as well as develop productive plans around several aspects including seasonal trends, events etc. since they have seasoned experts in developing marketing and advertising strategies for your business. In this growing online competition, digital marketing has become crucial and the right SEO Company helps you in reaching your audiences in enhancing business ROI.

Significant rise in web traffic
If you are not getting good results in the percentage of hike in your online traffic, it becomes the need of the hour to hire an SEO agency. An SEO firm determines the scope of improvement in your web traffic by analyzing your presence on various social platforms and your business website.

Most of the companies do not have sufficient quality and quantity industry keywords in their website. It is essential that each page of your website should include content with common and relevant search terms for improving the traffic.

Improving local awareness and profile
Your online business presence helps you to be accessible to people round-the-clock. But this does not mean that you should ignore your local presence. An SEO agency also works in improving your local awareness across your region or city. Local businesses develop a personal sense among people and they like to support it more, but people need to know about your existence which is largely possible by availing local SEO services from a top SEO consultant.

Though your online business presents infinite scope for you in reaching customers, locals are still the best options as both of you connect. You must ensure that they know about your existence and availability.

Enhance the position of your brand
Customers these days are highly enticed and inspired from effective branding. A good brand positioning can leave a great impact on your customers and ultimately result in your business success. An SEO company applies a plethora of marketing strategies and techniques that represent your brand. This is done with the help of bespoke social media messaging, use of suitable keyword phrases and keywords, text fonts, graphics etc.

It helps in marking your online presence and suitably aligning your social media presence with your website branding.

Improve your search engine rankings
Many companies struggle to get good rankings on the search engines. Rankings are indispensable for your business if you want to add a new line of customers. Top-line content is the major factor that drives your rankings on a plethora of major search engines. However, it is not confined to creating quality content. You also need to constantly update it in various forms including blog posts; press releases etc. to hook up your present customers as well as attract new ones.

Alt tags, pertinent hyperlinks and targeted metadata are also essential to look upon. An SEO agency does this job efficiently to make things easier for you.

Original Source: http://www.websurfmedia.com/how-seo-agency-can-take-your-online-business-to-the-next-level/

The Structure of a Powerful Website from a Marketing Perspective

The first impression always makes a difference.” I believe you agree with this statement, Right?

Your website acts as the first impression of your business. If you use it right, it can be a marketing machine for your business. So it’s important to make an effective website that appeals to your visitors.

Your website is responsible for generating leads and build trust with your audience. A website should give answers to two questions:

• Users easily understand what your website is about and,
• What the next step they have to take.

If you can’t give them these two answers, they’ll leave your website without taking any action. And you can’t afford this, right? In short, your website should have a purpose that educates users, attract traffic and generate revenue. The better your website structure is, the better your chance of success.

Do you want to build or redesign your website and generate more leads from it? I won’t leave you midway, my friend!

In this article, you’ll discover 5 best ways of creating a powerful website from a marketing perspective. No matter if you’re a skilled website designer or not, you can easily implement these ideas.


1. Clean and Simple Navigation

Suppose, you go into a shopping store to buy some clothes. The sales rep helps you to navigate the store and guide you to the product that you’re looking for. He shows you the way to find what you want. You don’t have to waste your time, it makes your shopping easy.

When a person visits your website, you must give the same level of experience. You’re asking the question: “There’s no live person than how can I guide my users to the relevant information?”

The answer is An Simple and Clear Website Navigation Menu.

Nobody can imagine landing on a website with no navigation or direction. It’s terrible!

The success of your website and user experience depends on the website navigation system. It should be easy to use and help your visitors find the information they’re looking for without any hassle. It has a great impact on your search engine ranking and conversion rate.+

2. Headline (and Subheadline) Should Tell What You Do

Your website must tell visitors what your business has to offer within a few seconds. But how can you do this? That’s where your headline and subheadline come into the game.

Your headline must be clear, concise and definite. It must answer your visitors’ questions: “How can you help them?” A headline should make them think.

Your sub-headline acts as an extension of the headline. Give a brief description of what you do or what you provide.

Here’s one crucial thing: Optimize your headlines for mobile and use larger fonts to make it easy your visitors to read your copy on mobile. A better mobile experience.

“Work better, safer, together.” – A simple and powerful headline that says a lot.

“Dropbox Business simplifies your work, with a central place to access and share files.” – Subheadline tells how they can help you.

The best parts? Fonts are mobile optimized.

3. Definite Call to Actions

You find road signs and arrows while you’re driving in the real world. Right? These signs are direction indicators and help you to reach your destination. We find them helpful.

It’s a great idea to use these direction indicators on your website to guide your visitors – Call-to-Action. It tells your audience what to do next or what step they need to take. A call to action supports your headline and subheadline and encourage visitors to take an action. Don’t shy about guiding your users and start building a relationship.

A specific CTA leads to a conversion. Make it stand out and CTA copy should be action-oriented like “Sign up Now,” “Try it for Free.” or “Start your free trial.”

Don’t forget to optimize your CTA buttons for your mobile users. Is it big enough to touch with a thumb easily?

4. Optimize Images/Graphics for Good Site Speed

Your audience won’t wait to load your website. Here’s a harsh truth: If your website speed is slow, then visitors will leave your website immediately.

Did you know, 40% of people abandon a website that takes more than 3 seconds to load. Site speed also plays a critical role in Google ranking. Only search engine marketing consultant knows the importance of speed of the website

Images, videos, and graphics support your content and make your website beautiful. But you need to optimize them, if not they can make your website slow. Keep these two things in mind:

• Compressing your images before uploading them.
• Don’t upload videos directly to your site, embed them.

5. Internal Linking

According to Moz:

“Internal links are links that go from one page on a domain to a different page on the same domain.”

These links help users to navigate a website and establish an information hierarchy. Internal links tell Google what pages are important and how to get there. They also create a great user experience.

“Ensure that whenever you build a new piece of content, such as on your blog, that you are including links to relevant and important landing pages.”

Content Original Source: https://www.digitalvtech.com/structure-of-website-from-marketing-perspective/

9 Questions Your SEO Expert Must Answer Precisely

Numerous SEO expert London companies exist in the city and in Britain itself. In light of this, many businesses such as yours fall prey to these companies’ empty promises. Therefore, many ask how do you find the best SEO company in London?

True enough, there are tens of thousands of London SEO companies willing to help you. These companies genuinely want you to get better results and have better online presence in any of your campaigns. However, you’ll need to ask the right questions to find them.

Here is a list of questions that can help you.

How Long Have You Worked in the Industry?

An SEO expert London understands how SEO contributes to any digital marketing campaign greatly. Search engine optimization aims to improve a brand’s online presence through website improvement and overall digital campaign performance management.

Therefore, any SEO consultant or agency that has worked for half or more than a decade has gained applied skills and knowledge that delivers results. However, keep in mind that their experience and portfolio can make them more expensive than average agencies you might find.

Do You Have Any Case Studies or Clients You Can Refer To?

Any hype or data-based company advertising will lean to the SEO expert London’s agency’s advantage. However, clients who wish them to have more business will recommend them gladly to prospecting companies such as yours.

You can ask the agency to supply you with clients who had found success in using their service. In addition, you can ask them to give you case studies and other referential data material that shows their digital marketing campaign’s capabilities.

Can I Have Some Blogs or EBooks To Understand More About Your Knowledge?

In addition to case studies, digital marketers publish their knowledge through their blogs. Additionally, they often publish project knowledge and applied skills in blogs and ebooks. You do not need to contact them to receive this information because you’ll often find them in their company websites.

However, to get ebooks, you may need to sign up for their newsletter to get your copy. If the data and knowledge you read from the ebooks add value to you, then you’ve made a great decision. In fact, consider choosing the particular company your working with greatly.

What General Guarantees Can You Provide in Every Project?

No SEO expert London can guarantee any definite results. However, they can guarantee positive estimates on your behalf.

True enough, they might answer this question that they can improve your conversions by 20-100%. However, you can still consider their services even if they cannot answer this question accurately.

Any search engine optimization campaign takes time to improve and see positive progress. However, your SEO company must guarantee they will continue working until you reach your goals.

Can I See An Example of Your Regular Client Update?

You might think updates are a strange thing to ask. The truth is many SEO agencies present too much confusing data to their clients without any explanation.

Genuinely helpful digital marketers and SEO expert London present data in a way it is easy for the client to understand. In doing so, they help the business to progress and add new knowledge for themselves.

Is it Okay To Have You Demonstrate How a Particular Digital Strategy Works?

Aside from their reports, ask them to explain their case study to you either in live chat or in person. This allows you to estimate how much they really know about SEO and the services they provide.

SEO is just one aspect in an entire digital marketing strategy. Therefore, SEO agencies must be familiar how their work will affect the complete strategy and explain to you how their services will contribute to the big picture.

When Things Do Not Go As Planned, How Do You Cope With Your Projects?

Adaptability is an important characteristic of any agency. Make sure to take note how your prospects can reverse a negative outcome during a campaign.

What Areas of My Website or Current Campaign Is Contributing to Poor Performance?

Normally, you can assess the knowledge of your prospects quickly through the free consultation most SEO companies provide. If you gain better insight, then you might want to consider using this particular SEO agency to help you improve your online performance.

Who Is the Digital Marketing or Marketer You Admire the Most?

Any good SEO and full-fledged digital marketing agency knows there is someone always better than you and serves as an inspiration to make you work harder. This answer has no bearing on their work performance for your business, but it can show you great insight about the way they work.

Wrapping Up

To find the best agency, make sure to ask these particular questions to give you clarity and help you make a clear decision to improve your online presence and overall SEO strategy. In addition, this will help you avoid expensive errors and minimize risks for all your digital marketing campaigns.

Original Article Source: http://mundo-vision.com/2018/11/9-questions-your-seo-expert-must-answer-precisely/

Why It Pays To Have Top SEO Consultants Work With You

Every business of all sizes are employing top SEO consultants. Their reason: digital marketing’s cost-efficiency.

True enough, search engine optimization (SEO) contributes greatly to any business. Every day, an average of 63,000 searches happen on Google alone. Don’t you think you’re missing out on huge traffic with a poorly-optimized website?

In addition, your improved SEO rankings help you know more about your audience. Top SEO consultants pay attention to your audiences’ browsing behaviors.

For example, if more people read a page longer than the landing page, then you can quickly make the necessary changes.

It’s virtually impossible for businesses to survive digital marketing without top SEO consultants to work with.

SEO’s Role In the Near Future

According to Smart Insights, search engines will increase in capability and value in the next decade. Many businesses must adapt to artificial intelligence (AI) and machine learning to speed up their digital campaigns.

Sounds complicated? It definitely does! However, top SEO consultants perform their research and experiments on new technologies all the time. In turn, they improve different aspects of digital campaigns effectively.

For example, professional and well-experienced marketers utilize new and powerful methods when it comes to email automation, personalization, and content production. True enough, their research helped them create these new groundbreaking solutions.

Furthermore, you can take advantage of this knowledge by hiring these professionals.

Why Not Just Do SEM?

You have definitely heard about search engine marketing (SEM). This involves using paid search engine and social media advertisements.

Businesses just need to set a budget. Then, they bid on a famous high-traffic keyword. Lastly, they get all search results that include the keyword. It’s easy right?

However, heavy dependence on paid advertisements is costly. Additionally, you only get traffic with these advertisements. If you have a poor website with lackluster content, then you won’t receive any qualified traffic.

Top SEO consultants make sure you receive qualified traffic through a well-rounded digital campaign.

Top SEO Consultants Allow You To Focus On More Important Things

Your limited time requires you to focus on business development. Therefore, you’ll need someone with great experience and knowledge to develop your digital campaigns.

Outsourcing to Top SEO consultants is a wise decision for any business owner. In doing so, they guarantee the future of their digital campaigns.

True enough, digital professionals cost a bit higher than in-house work. However, you’re paying for their years of research and guaranteed campaign results.

Complete Digital Campaign Management

Top SEO consultants have the following responsibilities:

Content management
Social network campaigns
Paid advertisement campaigns
Website development
Search engine optimization
Email automation
Data analytics and growth hacking

True enough, developing these digital campaign aspects will take time if you do it in-house. On the contrary, their knowledge and experience makes top SEO consultants your best candidates for online marketing success.

Improved Number of Qualified Leads

We stated earlier that anyone can run paid advertising campaigns. However, success in retaining your traffic’s attention is highly unlikely if you do it alone.

Top SEO consultants help you create content that monitors your audience’s behavior. Next, they analyze these data to aid you in making digital campaign decisions.

So, you’ll just receive a condensed report with the marketers’ recommended actions to yield their estimated results. Another positive advantage is these marketers can evaluate on their reasoning and help you gain qualified leads in the process.

UI Review and Upgrades

Your website may currently have excellent content. True enough, you’re funneling huge traffic into your landing page. Unfortunately, some turn away because they find your navigation horrid and limiting.

Top SEO consultants will perform periodic UI reviews. Upon evaluating the navigation features and overall website aesthetic, they will recommend necessary improvements to help reduce bounce rates.

In turn, you gain qualified leads interested genuinely in your business leading to…

Improved Brand Authority

Businesses gain authority with quality content and excellent branding. However, knowledge impresses more audiences.

By providing free content that adds value to audiences, they associate your brand with the helpful information they received. In addition, your authority improves by showcasing value-adding knowledge in an e-book or exclusive video.

True enough, digital content are just helpful words, videos, or audio. However, they are of huge value to audiences. Top SEO consultants recognize their value allowing them to improve your content campaigns effectively.

Top SEO Consultants = Great Business Investments

You have nothing to lose in working with Top SEO consultants. Therefore, it is one of the wisest business decisions you can do to improve your overall online presence and the profits of your business.

Original Article Source: https://www.meetrv.com/top-seo-consultants-advantages/

5 Ways To Know if You’re Dealing With a ‘Shady’ Google SEO Consultant

It’s a great relief for small and medium businesses to find Google SEO consultants specializing in virtually every trade nowadays.

However, you have definitely heard stories of unscrupulous consultants and agencies that had ripped off and never delivered excellent results to their clients. Unfortunately, every business faces this true and sad reality today.

To avoid these scammers, most businesses trust big-name consultants to help with their search engine optimization needs. However, these specialists can be quite expensive. In fact, they will often favor high-budget projects to maximize their workload.

If you need to work with a new prospect, you can use these five questions to know whether you’re working with a reliable agency.

Reviews are a Complete Contrast of Company Claims

Before you use the Google SEO consultant’s free website consultation service, check out review websites and forums to know more about these companies.

Most of the time, you’ll find positive reviews about truly reputable consultancies and agencies. However, if you find plenty of negative reviews about the agency, then reconsider your prospect and find a new company.

Refuse to work with companies with overwhelming negative reviews that contrast their company website’s claims and case studies. Additionally, you can ask the clients the prospect features in their case study if the results are true to the prospect’s claims.

‘Too Good To Be True’ Case Study Results

Almost every Google SEO consultant understands that data-backed information is the best way to go with company marketing. True enough, amazing high-figure or doubled expected results will capture the interest of small and medium business owners.

Additionally, if the prospect’s data proves believable with measured metrics, then SMEs will definitely want to work with this prospect.

Unfortunately, even with data-backed claims, some results they claim can be too good to be true. The only way to know is to speak with the client they worked with who received these amazing results and verify it.

Extremely Old Data to Support Their Best Practices

Data is a powerful medium because many audiences want ideas and solutions with evidences. Your prospective Google SEO consultant may mention data and methods they used that worked in 2014-2015. In fact, they might add that they won an award because of their groundbreaking work and even their client during the time attests to it.

While not entirely a sign of shadiness, it is better to work with a consultancy that can present more recent results than ones with ages-old data. The reason for this is Google and other search engine algorithms have changed through the years and will continue to change. Therefore, what worked in 2014 may not work in 2019 onwards.

Requires No Involvement From Clients

A true sign of shadiness is when your consultant claims that you don’t need to get involved in the entire SEO process. Any good agency knows clients want regular updates and involvement in the entire process. As a client, you want to know what you’re paying for and where your money is going.

You’ll want to see if their procedures are legitimate. In fact, it pays to know how your digital campaign’s overall performance is going on a daily or weekly basis. It is possible the SEO company is using “black hat” or illegitimate strategies, which is the reason they don’t want to involve you in the process.

‘We’re All You Will Ever Need’

There are over 200 plus factors that Google and other search engines consider when placing a website as the top search engine result. It’s not just about the website traffic or low-competition keywords the agency uses.

If you’re working with a digital marketing company, it is possible they’re all you’ll ever need. However, an SEO company isn’t everything you need to get on top.

Wrapping Up

An excellent consultant presents the most recent case study with positive results to their new clients. In fact, their previous clients will attest to their performance and work ethic. By remembering these five points, you’ll definitely avoid working with a shady SEO consultant!

Original Content Source: http://shadownetmc.com/5-ways-to-know-if-youre-dealing-with-a-shady-google-seo-consultant/

Five Signs Your Search Engine Marketing Consultant Isn’t Worth Working With

It is fortunate to consider we’re living in a world where you can find a search engine marketing consultant just about anywhere. In fact, it is advantageous if you consider how some big-name agencies prioritize high-budget projects and leave you with unsatisfying results.

It pays to know if your prospective consultant or agency is worth working with. True enough, they have all the time and resources to work on your campaign with a limited budget. However, if they fail to achieve the results you need, then they’re as much a waste of time and money as any consultancy that shuns your projects.

Make sure to avoid agencies or consultants with the following traits listed below.

No Good Client Reviews

You’ll want to see positive reviews on your prospective candidate. True enough, if you fail to see any positive reviews, then consider it a red flag not to work with them.

Search engine marketing consultants thrive on results-based work. Therefore, they need to deliver client-expected results. If they fail to do so, then it means they’re bad business.

However, you may want to consider hiring companies without any positive or negative reviews. While these companies are fresh, it is possible they’ve experimented with self-funded and initiated projects to achieve their intended results.

They Can’t Give You a Good Case Study

You want to see results. Therefore, you’ll want your agency to have achieved excellent results for any past client. If they cannot provide a complete case study — even ones from their self-funded or initiated projects and experiments — then it’s highly-likely they cannot give you the results you need.

Case studies do not only show data-backed evidence backing up their work achievements. Additionally, it indicates how much the search engine marketing consultant is truly willing to learn more and become passionate about search engine marketing.

Can’t Answer Your Knowledge-Probing Questions Properly

If you feel as if your prospective search engine marketing consultant is dodging the real answer to your queries, then consider this a red flag. As a business owner, you can have done research on search engine marketing and want to clarify a few things you read.

Therefore, answering unclear topics using the help (and possible free consultation) of your prospect consultancy helps show you their knowledge level regarding the service they intend to provide to you. Failure to do so definitely makes them unworthy to work with you.

An Unconvincing Free Consultation Result

One of the most crucial questions agencies need to answer is how well or poor your website and onging campaign is going through. While there is no right or wrong answer, an informative and value-adding consultation answer makes or breaks their deal with you.

If they tell you that your website is doing poorly without any data or investigative information to support their claim, then they’re not worth working it.

Agencies do not simply say a website does poorly without any additional information. They will impart a certain bit of knowledge and present to you a small part of their solution. In fact, the full solution is available to you only if you agree to work with them (and this is considered fair.)

Nothing Value Adding from Blogs and Newsletters

Most of the time, you’ll find these companies’ blogs full of value-adding information. Many agencies will have blogs giving you a full introductory course on search engine marketing, digital marketing, social media, and more.

However, if they only have basic knowledge in their blog, then it can only mean it is their only particular knowledge level. Find another prospect to work with.

Wrapping Up

It’s easy to fall into the “bargain deals” trap of some SEO agencies. However, even if you’re just paying a small fee, it becomes a bad investment if you repeat the same mistakes in choosing an agency over time.

By identifying these red flags, you can avoid any poor-performing SEO agency and get an agency that has a decent price and guarantees excellent results for any of your campaigns.

Original Content Source: http://www.metrocommserv.com/news/five-signs-your-search-engine-marketing-consultant-isnt-worth-working-with/

Tips From a Search Engine Optimization Consultant

A website’s basic information or content is one of the most important ingredients in implementing a successful website SEO optimization. People will usually judge your site within a few seconds of entering it, so make sure you make a good first impression.

Even if you are outsourcing SEO services even from a great search engine optimization consultant, they can do all the optimizing they can but if your website structure is not properly created and the content is lacking, the results will not be that productive.

You will want to make sure that your website contains all the basic information that people expect to see. Here are the basic ones:

About Us page: This is meant to give people who come into your website a quick idea of what your company is about and what it offers. This is also a great place to share your company vision and mission.

Description of your products or services: Sell your products or services to prospective customers by explaining how they can directly benefit them in an easy to understand way. Convince your audience that they need you.

Contact information: Make sure that your contact information is clear and easy to find so that customers can make inquiries and contact your company easily. It’s good to give people several means of contacting you like giving your telephone, mobile, email, and mailing addresses.

This helps give your company a more trustworthy image. Of course, be sure to respond promptly and satisfactorily when people contact any of those contact numbers and addresses.

FAQ’s page: You can translate inquiries that you frequently get in emails into frequently asked questions on your website. This helps reduce the hordes of questions you may receive all asking about the same thing and save you the time and effort of responding to all of them. And it can also be great for SEO, if you and your search engine consultant can include your keywords in the FAQ responses as well.

Keyword optimized articles: As any good search engine optimization consultant will tell you optimized articles are a great way to increase rankings in search engines. Since users expect useful and quality content, search engines strive to find the most informative content that contains all the necessary keywords that were searched for. That’s basically why a search engine optimization consultant will suggest that if you don’t already have a blog you should, even if you have to outsource the writing as well.

Customer reviews: It’s been found over and over again that people are most likely to trust peers over advertisements, even if those peers aren’t actually people they know. Customer reviews of products and services are the best way for prospective customers to get sold on your product. It may be wise to ask satisfied customers to provide feedback on your company whenever possible.

So there you have it; the basic content you need to start website SEO optimization. If you are going to outsource SEO services to a search engine optimization consultant, depending on their company itself, you can choose to delegate these tasks to them to make sure that all the basics are covered when it comes to your website needs.

Re-shared content. Original Source: https://deepakshukla.com/tips-from-a-search-engine-optimization-consultant-the-essential-content-your-website-needs/