The Structure Of A Powerful Website From A Marketing Perspective

“The first impression always makes a difference.” I believe you agree with this statement, Right?

Your website acts as the first impression of your business. If you use it right, it can be a marketing machine for your business. So it’s important to make an effective website that appeals to your visitors.

Your website is responsible for generating leads and build trust with your audience. A website should give answers to two questions:

• Users easily understand what your website is about and,
• What the next step they have to take.
  

If you can’t give them these two answers, they’ll leave your website without taking any action. And you can’t afford this, right? In short, your website should have a purpose that educates users, attract traffic and generate revenue. The better your website structure is, the better your chance of success.

Do you want to build or redesign your website and generate more leads from it? I won’t leave you midway, my friend!

In this article, you’ll discover 5 best ways of creating a powerful website from a marketing perspective. No matter if you’re a skilled website designer or not, you can easily implement these ideas.

1. Clean And Simple Navigation

Suppose, you go into a shopping store to buy some clothes. The sales rep helps you to navigate the store and guide you to the product that you’re looking for. He shows you the way to find what you want. You don’t have to waste your time, it makes your shopping easy.

When a person visits your website, you must give the same level of experience. You’re asking the question: “There’s no live person than how can I guide my users to the relevant information?”

The answer is An Simple and Clear Website Navigation Menu.

Your website navigation and hierarchy should look like this:

Image source: kissmetrics.com

Nobody can imagine landing on a website with no navigation or direction. It’s terrible!

The success of your website and user experience depends on the website navigation system. It should be easy to use and help your visitors find the information they’re looking for without any hassle. It has a great impact on your search engine ranking and conversion rate.+

Check out this simple and hassle-free navigation menu of Hubspot:

2. Headline (And Subheadline) Should Tell What You Do

Your website must tell visitors what your business has to offer within a few seconds. But how can you do this? That’s where your headline and subheadline come into the game.

Your headline must be clear, concise and definite. It must answer your visitors’ questions: “How can you help them?” A headline should make them think.

Your sub-headline acts as an extension of the headline. Give a brief description of what you do or what you provide.

Here’s one crucial thing: Optimize your headlines for mobile and use larger fonts to make it easy for your visitors to read your copy on mobile. A better mobile experience.

Here is a great example from Dropbox:

“Work better, safer, together.” – A simple and powerful headline that says a lot.

“Dropbox Business simplifies your work, with a central place to access and share files.” – Subheadline tells how they can help you.

The best parts? Fonts are mobile optimized.

10 Edge-Cutting Web Design Trends to Follow in 2018

3. Definite Call To Actions

You find road signs and arrows while you’re driving in the real world. Right? These signs are direction indicators and help you to reach your destination. We find them helpful.

It’s a great idea to use these direction indicators on your website to guide your visitors – Call-to-Action. It tells your audience what to do next or what step they need to take. A call to action supports your headline and subheadline and encourage visitors to take action. Don’t shy about guiding your users and start building a relationship.

A specific CTA leads to a conversion. Make it stand out and CTA copy should be action-oriented like “Sign up Now,” “Try it for Free.” or “Start your free trial.”

Don’t forget to optimize your CTA buttons for your mobile users. Is it big enough to touch with a thumb easily?

Notice how starkly Uber uses the bright blue CTA contrast with the white background.

4. Optimize Images/Graphics For Good Site Speed

Your audience won’t wait to load your website. Here’s a harsh truth: If your website speed is slow, then visitors will leave your website immediately.

Did you know, 40% of people abandon a website that takes more than 3 seconds to load. Site speed also plays a critical role in Google ranking. Only search engine marketing consultant knows the importance of speed of the website

Images, videos, and graphics support your content and make your website beautiful. But you need to optimize them, if not they can make your website slow. Keep these two things in mind:

• Compressing your images before uploading them.

• Don’t upload videos directly to your site, embed them.

5. Internal Linking

According to Moz:

“Internal links are links that go from one page on a domain to a different page on the same domain.”

These links help users to navigate a website and establish an information hierarchy. Internal links tell Google what pages are important and how to get there. They also create a great user experience.

Image source: neilpatel.com

Jamie White, Head of Technical SEO, Search Laboratory put it best here:

“Ensure that whenever you build a new piece of content, such as on your blog, that you are including links to relevant and important landing pages.”

Sponsored by Kunjalpanjal.in

Author Bio

Kunjal Panchal is a former SEO Analyst turned digital marketing consultant with an exposure of more than a decade in the Internet marketing industry. She uses her laser-focused knowledge to help start-ups and SMBs achieve online success by being more digital-focused. She has shared her inputs on high-end publications like Search Engine Journal, Entrepreneur and many more. Catch her on Twitter and LinkedIn.

Original Source: https://www.digitalvtech.com/structure-of-website-from-marketing-perspective/

Why It Pays To Have Top SEO Consultants Work With You

Every business of all sizes are employing top SEO consultants. Their reason: digital marketing’s cost-efficiency.

True enough, search engine optimization (SEO) contributes greatly to any business. Every day, an average of 63,000 searches happen on Google alone. Don’t you think you’re missing out on huge traffic with a poorly-optimized website?

In addition, your improved SEO rankings help you know more about your audience. Top SEO consultants pay attention to your audiences’ browsing behaviors.

For example, if more people read a page longer than the landing page, then you can quickly make the necessary changes.

It’s virtually impossible for businesses to survive digital marketing without top SEO consultants to work with.

Contents [hide]

• 1 SEO’s Role In the Near Future
• 2 Why Not Just Do SEM?
• 3 Top SEO Consultants Allow You To Focus On More Important Things
  • 3.1 Complete Digital Campaign Management
  • 3.2 Improved Number of Qualified Leads
  • 3.3 UI Review and Upgrades
  • 3.4 Improved Brand Authority
• 4 Top SEO Consultants = Great Business Investments

SEO’s Role In the Near Future

According to Smart Insights, search engines will increase in capability and value in the next decade. Many businesses must adapt to artificial intelligence (AI) and machine learning to speed up their digital campaigns.

Sounds complicated? It definitely does! However, top SEO consultants perform their research and experiments on new technologies all the time. In turn, they improve different aspects of digital campaigns effectively.

For example, professional and well-experienced marketers utilize new and powerful methods when it comes to email automation, personalization, and content production. True enough, their research helped them create these new groundbreaking solutions.

Furthermore, you can take advantage of this knowledge by hiring these professionals.

Why Not Just Do SEM?

You have definitely heard about search engine marketing (SEM). This involves using paid search engine and social media advertisements.

Businesses just need to set a budget. Then, they bid on a famous high-traffic keyword. Lastly, they get all search results that include the keyword. It’s easy right?

However, heavy dependence on paid advertisements is costly. Additionally, you only get traffic with these advertisements. If you have a poor website with lackluster content, then you won’t receive any qualified traffic.

Top SEO consultants make sure you receive qualified traffic through a well-rounded digital campaign.

Top SEO Consultants Allow You To Focus On More Important Things

Your limited time requires you to focus on business development. Therefore, you’ll need someone with great experience and knowledge to develop your digital campaigns.

Outsourcing to Top SEO consultants is a wise decision for any business owner. In doing so, they guarantee the future of their digital campaigns.

True enough, digital professionals cost a bit higher than in-house work. However, you’re paying for their years of research and guaranteed campaign results.

Complete Digital Campaign Management

Top SEO consultants have the following responsibilities:

• Content management
• Social network campaigns
• Paid advertisement campaigns
• Website development
• Search engine optimization
• Email automation
• Data analytics and growth hacking

True enough, developing these digital campaign aspects will take time if you do it in-house. On the contrary, their knowledge and experience makes top SEO consultants your best candidates for online marketing success.

Improved Number of Qualified Leads

We stated earlier that anyone can run paid advertising campaigns. However, success in retaining your traffic’s attention is highly unlikely if you do it alone.

Top SEO consultants help you create content that monitors your audience’s behavior. Next, they analyze these data to aid you in making digital campaign decisions.

So, you’ll just receive a condensed report with the marketers’ recommended actions to yield their estimated results. Another positive advantage is these marketers can evaluate on their reasoning and help you gain qualified leads in the process.

UI Review and Upgrades

Your website may currently have excellent content. True enough, you’re funneling huge traffic into your landing page. Unfortunately, some turn away because they find your navigation horrid and limiting.

Top SEO consultants will perform periodic UI reviews. Upon evaluating the navigation features and overall website aesthetic, they will recommend necessary improvements to help reduce bounce rates.

In turn, you gain qualified leads interested genuinely in your business leading to…

Improved Brand Authority

Businesses gain authority with quality content and excellent branding. However, knowledge impresses more audiences.

By providing free content that adds value to audiences, they associate your brand with the helpful information they received. In addition, your authority improves by showcasing value-adding knowledge in an e-book or exclusive video.

True enough, digital content are just helpful words, videos, or audio. However, they are of huge value to audiences. Top SEO consultants recognize their value allowing them to improve your content campaigns effectively.

Top SEO Consultants = Great Business Investments

You have nothing to lose in working with Top SEO consultants. Therefore, it is one of the wisest business decisions you can do to improve your overall online presence and the profits of your business.

Original Source: https://www.meetrv.com/top-seo-consultants-advantages/

9 Questions Your SEO Expert Must Answer Precisely

Numerous SEO expert London companies exist in the city and in Britain itself. In light of this, many businesses such as yours fall prey to these companies’ empty promises. Therefore, many ask how do you find the best SEO company in London?

True enough, there are tens of thousands of London SEO companies willing to help you. These companies genuinely want you to get better results and have better online presence in any of your campaigns. However, you’ll need to ask the right questions to find them.

Here is a list of questions that can help you.

How Long Have You Worked in the Industry?

An SEO expert London understands how SEO contributes to any digital marketing campaign greatly. Search engine optimization aims to improve a brand’s online presence through website improvement and overall digital campaign performance management.

Therefore, any SEO consultant or agency that has worked for half or more than a decade has gained applied skills and knowledge that delivers results. However, keep in mind that their experience and portfolio can make them more expensive than average agencies you might find.

Do You Have Any Case Studies or Clients You Can Refer To?

Any hype or data-based company advertising will lean to the SEO expert London’s agency’s advantage. However, clients who wish them to have more business will recommend them gladly to prospecting companies such as yours.

You can ask the agency to supply you with clients who had found success in using their service. In addition, you can ask them to give you case studies and other referential data material that shows their digital marketing campaign’s capabilities.

Can I Have Some Blogs or EBooks To Understand More About Your Knowledge?

In addition to case studies, digital marketers publish their knowledge through their blogs.

Additionally, they often publish project knowledge and applied skills in blogs and ebooks. You do not need to contact them to receive this information because you’ll often find them in their company websites.

However, to get ebooks, you may need to sign up for their newsletter to get your copy. If the data and knowledge you read from the ebooks add value to you, then you’ve made a great decision. In fact, consider choosing the particular company your working with greatly.

What General Guarantees Can You Provide in Every Project?

No SEO expert London can guarantee any definite results. However, they can guarantee positive estimates on your behalf.

True enough, they might answer this question that they can improve your conversions by 20-100%. However, you can still consider their services even if they cannot answer this question accurately.

Any search engine optimization campaign takes time to improve and see positive progress. However, your SEO company must guarantee they will continue working until you reach your goals.

Can I See An Example of Your Regular Client Update?

You might think updates are a strange thing to ask. The truth is many SEO agencies present too much confusing data to their clients without any explanation.

Genuinely helpful digital marketers and SEO expert London present data in a way it is easy for the client to understand. In doing so, they help the business to progress and add new knowledge for themselves.

Is it Okay To Have You Demonstrate How a Particular Digital Strategy Works?

Aside from their reports, ask them to explain their case study to you either in live chat or in person. This allows you to estimate how much they really know about SEO and the services they provide.

SEO is just one aspect in an entire digital marketing strategy. Therefore, SEO agencies must be familiar how their work will affect the complete strategy and explain to you how their services will contribute to the big picture.

When Things Do Not Go As Planned, How Do You Cope With Your Projects?

Adaptability is an important characteristic of any agency. Make sure to take note how your prospects can reverse a negative outcome during a campaign.

What Areas of My Website or Current Campaign Is Contributing to Poor Performance?

Normally, you can assess the knowledge of your prospects quickly through the free consultation most SEO companies provide. If you gain better insight, then you might want to consider using this particular SEO agency to help you improve your online performance.

Who Is the Digital Marketing or Marketer You Admire the Most?

Any good SEO and full-fledged digital marketing agency knows there is someone always better than you and serves as an inspiration to make you work harder. This answer has no bearing on their work performance for your business, but it can show you great insight about the way they work.

Wrapping Up

To find the best agency, make sure to ask these particular questions to give you clarity and help you make a clear decision to improve your online presence and overall SEO strategy. In addition, this will help you avoid expensive errors and minimize risks for all your digital marketing campaigns.

Original Source: http://mundo-vision.com/2018/11/9-questions-your-seo-expert-must-answer-precisely/

7 Value Adding Traits of the Best Local SEO Consultant In Your Area

Every business in every trade are now switching to digital advertising, and they’re making the best business decision possible. Internet advertising and marketing are increasing business profit margins by a mile compared to expensive traditional channels. Therefore, finding the best & local SEO consultant   is imperative for interested businesses.

True enough, small experiments from your business department yielded excellent results for your search engine optimization (SEO) campaigns. However, you want to take it to the next level but have less time to do the research and “due diligence” needed.

If you want to find the best SEO company in your area, you need to look for the following traits.

Has Extensive Experience in the Trade

While the industry is booming just now, SEO has been around since the turn of the millennium. Blogs and websites have existed in the early days of the Internet. In fact, Google and Yahoo were the world’s first search engines.

An experienced local SEO consultant had seen the algorithm changes Google and other search engines did over the years. In turn, this allows them to adapt to any situation and help any business get their rankings up the search engine results page as high as they intend to have.

Therefore, look for a company or consultant with years of experience under their belt to ensure you get the best possible result for your campaigns.

Good Client Feedback

Even if the local SEO consultant publishes great case studies and data-driven articles of their digital marketing theories and concepts, nothing is more trustworthy than past client feedback.

However, never trust website-published client feedback. Instead, look for forums or even social media pages to see what others have to say about your prospective consultant or agency.

In addition, try to find their contact details to ask more about the SEO agency or consultant. If possible, you can ask your prospect to send you a case study of a client. Then, verify the data and results with the client in the case study.

Genuine Helpfulness

Undeniably, some businesses just want to take your money. In fact, some fake agencies post their traffic-increasing services, yet just scam your money off of you in the process.

Therefore, a trustworthy company is one that provides genuine helpfulness. They’ll ask you to sign up for their newsletter so you can read their e-book that gives you tons of insights about digital marketing. In fact, their blog page will contain snippets of their case studies to show you they know what they’re talking about.

Additionally, it is in discussing case studies where you’ll see how much they value their clients.

No Hidden Agendas (and Fees!)

Some companies can deliver results. Unfortunately, they will mention that part of their service packages requires additional payments. To add to this, they mention it a few weeks after you have signed the contract and paid the fee that states it covers everything needed in the campaign.

This conduct is unacceptable because a good SEO consultant or agency in your area honors the finality of your contract. Once both parties have signed, they will deliver the results you intend using only the budget both parties stated and you paid during the allotted period.

At any point you read a review wherein the prospect agency charged a hidden fee, stay away from them.

Regular and Organized Updates

A good SEO agency knows the information you want to see. In fact, even if you didn’t know which information you needed to see, they will teach you which factors in the campaign will indicate growth.

In doing so, they make their regular reports effective. Any SEO agency can deliver regular results that you need. However, a talented and trustworthy SEO agency knows how to organize their updates and help you make sense of all the data you’re looking at.

Value-Adding Upsells

Many companies will want to upsell their services to improve their profits. A reliable consultant or agency only presents these additional, contract-exempted services in the event the situation calls for it.

For example, if your digital marketing package excludes guest blogging needed direly by your ongoing campaign, they may present this to you as an option. In addition, they present you realistically-projected data that serves as evidence this particular add-on service will help.

Delivers Your Intended Results

Lastly, an SEO agency with a good reputation and capability will deliver the results they promised from the start of the contract. They will make no excuses and will reach the deadline on a positive note.

Wrapping Up

Finding the best local SEO agency or expert is easy. However, finding the one that will improve your SEO and overall search engine rankings takes a little more time.

Fortunately, with these list of traits, you can find the agency you’re looking for as quick as possible. Make sure to take note of these once you start your search!

Original Source: https://www.alphonsolabs.com/7-value-adding-traits-of-the-best-local-seo-consultant-in-your-area/

5 Ways To Know if You’re Dealing With a ‘Shady’ Google SEO Consultant

It’s a great relief for small and medium businesses to find Google SEO consultants specializing in virtually every trade nowadays.

However, you have definitely heard stories of unscrupulous consultants and agencies that had ripped off and never delivered excellent results to their clients. Unfortunately, every business faces this true and sad reality today.

To avoid these scammers, most businesses trust big-name consultants to help with their search engine optimization needs. However, these specialists can be quite expensive. In fact, they will often favor high-budget projects to maximize their workload.

If you need to work with a new prospect, you can use these five questions to know whether you’re working with a reliable agency.

Reviews are a Complete Contrast of Company Claims:

Before you use the Google SEO consultant’s free website consultation service, check out review websites and forums to know more about these companies.

Most of the time, you’ll find positive reviews about truly reputable consultancies and agencies. However, if you find plenty of negative reviews about the agency, then reconsider your prospect and find a new company.

Refuse to work with companies with overwhelming negative reviews that contrast their company website’s claims and case studies. Additionally, you can ask the clients the prospect features in their case study if the results are true to the prospect’s claims.

‘Too Good To Be True’ Case Study Results:

Almost every Google SEO consultant understands that data-backed information is the best way to go with company marketing. True enough, amazing high-figure or doubled expected results will capture the interest of small and medium business owners.

Additionally, if the prospect’s data proves believable with measured metrics, then SMEs will definitely want to work with this prospect.

Unfortunately, even with data-backed claims, some results they claim can be too good to be true. The only way to know is to speak with the client they worked with who received these amazing results and verify it.

Extremely Old Data to Support Their Best Practices:

Data is a powerful medium because many audiences want ideas and solutions with evidences. Your prospective Google SEO consultant may mention data and methods they used that worked in 2014-2015. In fact, they might add that they won an award because of their groundbreaking work and even their client during the time attests to it.

While not entirely a sign of shadiness, it is better to work with a consultancy that can present more recent results than ones with ages-old data. The reason for this is Google and other search engine algorithms have changed through the years and will continue to change. Therefore, what worked in 2014 may not work in 2019 onwards.

Requires No Involvement From Clients:

A true sign of shadiness is when your consultant claims that you don’t need to get involved in the entire SEO process. Any good agency knows clients want regular updates and involvement in the entire process. As a client, you want to know what you’re paying for and where your money is going.

You’ll want to see if their procedures are legitimate. In fact, it pays to know how your digital campaign’s overall performance is going on a daily or weekly basis. It is possible the SEO company is using “black hat” or illegitimate strategies, which is the reason they don’t want to involve you in the process.

‘We’re All You Will Ever Need’:

There are over 200 plus factors that Google and other search engines consider when placing a website as the top search engine result. It’s not just about the website traffic or low-competition keywords the agency uses.

If you’re working with a digital marketing company, it is possible they’re all you’ll ever need. However, an SEO company isn’t everything you need to get on top.

Wrapping Up:

An excellent consultant presents the most recent case study with positive results to their new clients. In fact, their previous clients will attest to their performance and work ethic. By remembering these five points, you’ll definitely avoid working with a shady SEO consultant!

Original Source: http://shadownetmc.com/5-ways-to-know-if-youre-dealing-with-a-shady-google-seo-consultant/

Five Signs Your Search Engine Marketing Consultant Isn’t Worth Working With

It is fortunate to consider we’re living in a world where you can find a search engine marketing consultant just about anywhere. In fact, it is advantageous if you consider how some big-name agencies prioritize high-budget projects and leave you with unsatisfying results.

It pays to know if your prospective consultant or agency is worth working with. True enough, they have all the time and resources to work on your campaign with a limited budget. However, if they fail to achieve the results you need, then they’re as much a waste of time and money as any consultancy that shuns your projects.

Make sure to avoid agencies or consultants with the following traits listed below.

No Good Client Reviews:

You’ll want to see positive reviews on your prospective candidate. True enough, if you fail to see any positive reviews, then consider it a red flag not to work with them.

Search engine marketing consultants thrive on results-based work. Therefore, they need to deliver client-expected results. If they fail to do so, then it means they’re bad business.

However, you may want to consider hiring companies without any positive or negative reviews. While these companies are fresh, it is possible they’ve experimented with self-funded and initiated projects to achieve their intended results.

They Can’t Give You a Good Case Study:

You want to see results. Therefore, you’ll want your agency to have achieved excellent results for any past client. If they cannot provide a complete case study — even ones from their self-funded or initiated projects and experiments — then it’s highly-likely they cannot give you the results you need.

Case studies do not only show data-backed evidence backing up their work achievements. Additionally, it indicates how much the search engine marketing consultant is truly willing to learn more and become passionate about search engine marketing.

Can’t Answer Your Knowledge-Probing Questions Properly:

If you feel as if your prospective search engine marketing consultant is dodging the real answer to your queries, then consider this a red flag. As a business owner, you can have done research on search engine marketing and want to clarify a few things you read.

Therefore, answering unclear topics using the help (and possible free consultation) of your prospect consultancy helps show you their knowledge level regarding the service they intend to provide to you. Failure to do so definitely makes them unworthy to work with you.

An Unconvincing Free Consultation Result:

One of the most crucial questions agencies need to answer is how well or poor your website and onging campaign is going through. While there is no right or wrong answer, an informative and value-adding consultation answer makes or breaks their deal with you.

If they tell you that your website is doing poorly without any data or investigative information to support their claim, then they’re not worth working it.

Agencies do not simply say a website does poorly without any additional information. They will impart a certain bit of knowledge and present to you a small part of their solution. In fact, the full solution is available to you only if you agree to work with them (and this is considered fair.)

Nothing Value Adding from Blogs and Newsletters:

Most of the time, you’ll find these companies’ blogs full of value-adding information. Many agencies will have blogs giving you a full introductory course on search engine marketing, digital marketing, social media, and more.

However, if they only have basic knowledge in their blog, then it can only mean it is their only particular knowledge level. Find another prospect to work with.

Wrapping Up:

It’s easy to fall into the “bargain deals” trap of some SEO agencies. However, even if you’re just paying a small fee, it becomes a bad investment if you repeat the same mistakes in choosing an agency over time.

By identifying these red flags, you can avoid any poor-performing SEO agency and get an agency that has a decent price and guarantees excellent results for any of your campaigns.

Original Source: http://www.metrocommserv.com/news/five-signs-your-search-engine-marketing-consultant-isnt-worth-working-with/

Honest and experienced SEO agency London

Digital presence is very essential to your business does not matter what kind of business you are operating and what is the size of your business. It does not matter what industry a business belongs to, every business needs a digital presence. This is the place where demanding customers find you to fulfill their demand; this is where you can have the opportunity to expand the image of your brand by showing your product and services. It provides you the best platform to increase your business, distance, time do not matter there, and you can easily reach a customer. Digital presence does the online success. To get online success, three parties must be satisfied: the search engines, the users and your company. It is all about being visible online and getting relevant traffic to your website. After this, users should also convert a newsletter sign up, in the form of a sale, direct contact with your company or a business goal that makes sense.

The team of website consultants is dedicated to luxury goods and services companies. They believe in creativity, collaboration, integrity, and approachability. Relevance is well placed to help marketing departments and business owners succeed with their website design, multilingual SEO, digital marketing, and PR campaigns targeting high net worth individuals and their entourage around the world. Over a decade’s digital marketing experience with: aviation, yachting, real estate and luxury travel, and multilingual SEO consultants and digital account managers, a professional team of the best website designers, Relevance can give new and practiced practitioners the added marketing value they require form an external online marketing and digital PR agency.

SEO expert London dedicated to increasing website conversions for our clients via highly targeted search engine optimization. They have an honest and open approach to all of our SEO services, including providing fully managed campaigns designed to increase your website’s rankings in the search engine results pages (SERPs). They understand all the complexities behind a great SEO campaign, and that for it to be successful in a highly competitive search landscape, every aspect must be perfect. They provide in house SEO experts incorporate all facets of digital media to get you to the top of Google, increase relevant organic search traffic and deliver conversions so that you can concentrate on your business.

The SEO London agency are also fully committed to educating our clients so that both parties completely understand what is the requirement, agree with the process and can work together for the same goal.

Related Resourse: http://www.cdlmedia.co.uk/

Original Source: http://www.mindweb.us/honest-and-experienced-seo-agency-london/